Cavagna, Amos (2022) NFTs: between opportunities and challenges for private investors and major brands. Bachelor thesis, Scuola universitaria professionale della Svizzera italiana.
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Abstract
The motivation behind the writing of this thesis is to be found in the curiosity of a university student with a passion for cryptocurrencies and NFTs. It was carried out with the curious gaze of someone who firstly wanted to inform himself in order to quench a personal thirst for knowledge and secondly to elaborate on a work with questions and learning objectives. The research is important for an audience that wants to update and delve into the NFTs market. It is also usable for those who have never heard of it as it provides the necessary definitions and often provides concrete examples close to the reader's own life. The main issue turns out to be the result of a personal doubt after initial investigations into the subject of NFTs. As the main players, who most often orbit around collections of NFTs, are either large companies that bother to release them or private investors who buy and sell them on a daily basis. It follows that the work has been done considering both points of view and trying to provide the data and comments in an objective manner. The various researches yielded data supporting both theses in that NFTs are both a brand marketing tool for companies as well as a speculative asset for private investors. They generally found that in 2021 the NFT market saw an explosion in terms of popularity and volumes traded. As a result, more and more players approached the NFT and the related blockchain as possible opportunities in relation to their intentions. More and more companies implemented marketing campaigns with innovative methods through NFTs. Simultaneously, several projects became true blue chips of the NFTs and started to develop added value just by owning a piece of the NFT collection. Scheda metadati Cavagna Amos 2/2 Coming to the conclusion, as well as answering the research question, that NFTs today have various applications and in the future these will be innovated to become everyday and no longer a tool known to a few as today.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Corso: | UNSPECIFIED |
| Supervisors: | Luchetti, Luana |
| Uncontrolled Keywords: | NFT, Blockchain, Private Investors, Major Brands, Opportunities, Challenges |
| Subjects: | Economia |
| Divisions: | Dipartimento economia aziendale, sanità e sociale > Bachelor in Economia aziendale |
| URI: | http://tesi.supsi.ch/id/eprint/4641 |
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