Bianchi, Elias (2022) Dynamic Pricing in Sport. What are the determining factors and what determines stadium attendance levels. And why it is not a widespread practice in Switzerland. Bachelor thesis, Scuola universitaria professionale della Svizzera italiana.
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Abstract
In the world of Leisure, especially in the hotel and airline industries, dynamic pricing practices are already widely used to maximize revenues. In the world of sports, on the other hand, it is a fairly recent practice, mainly due to the increase in operating costs and the efficiency of data collection. At the American level, almost all franchises in professional sports adopt dynamic pricing strategies, while in Switzerland it is largely unknown. The objective of this study is to analyze what factors influence spectator attendance in sports stadiums and determine what factors enable the appilcation of dynamic pricing strategies Once I approached the topic from a literary point of view, extrapolating the information useful for general understanding, I wanted to delve into the Swiss market, interviewing the reference people of the various ice hockey teams, to better understand their approach to this practice. Where a dynamic pricing strategy is in force, it has been useful to understand the previous processes both from a structural point of view and from a corporate philosophy point of view, while for the teams that do not yet use this practice it was interesting to understand the reasons in order to understand if the difficulties are more related to the reference market or to the management and internal structure of the various organizations. In this regard, the combination often proposed with the American market, which is the most developed in terms of dynamic prices, has been practical in order to establish whether some specific differences between the two nations could be decisive in the applicability or perhaps the motivations or causes are to be found elsewhere.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Corso: | Leisure Management |
| Supervisors: | Siviero, Alessandro |
| Uncontrolled Keywords: | Dynamic pricing, sport, hockey, Svizzera, revenue management |
| Subjects: | Economia |
| Divisions: | Dipartimento economia aziendale, sanità e sociale > Bachelor in Economia aziendale |
| URI: | http://tesi.supsi.ch/id/eprint/4567 |
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