SMEs crowdsourcing marketing activities: A Crowdsourcing based solution for SMEs looking for a marketing / branding service

Halilovic, Edin (2020) SMEs crowdsourcing marketing activities: A Crowdsourcing based solution for SMEs looking for a marketing / branding service. Bachelor thesis, Scuola universitaria professionale della Svizzera italiana.

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This thesis examines crowdsourcing applications into marketing activities and investigates the implications of adding an intermediary to the system. The analysis is qualitative and contains a case study and an interview done to a small-medium enterprise. It highlights issues SMEs have when adopting new technologies and managerial problems they encounter in defining a clear digital marketing strategy. The constant and fast development of technology often leads to a substantial change in daily activities and sometimes in entire lifestyles, that can happen in private and professional fields. The evolution of communication tools has drastically changed the way we operate in different environments and continues to do so as we increase the efficiency of transferring information from a subject to another. Those tools are changing at an astonishing rate, sometimes giving very little time to adapt or even to understand them. This factor requires developers to create systems able to follow that learning curve because providing a useless tool is like providing no means at all. Surely enough, whoever works on major projects such as the one we are going to see knows that, but this does not exclude the fact that there is always room for improvement. We can find difficult situations where even small business owners cannot operate fully; instead, they are trapped in an increasingly competitive market. Still, helping those enterprises to develop themselves in this demanding and fast-moving environment is beneficial for both of them and the community. That is why in this thesis, we are going to see how a well-known tool named "Crowdsourcing"; is used for the optimization of marketing activities done by local SMEs, its limits, and how an intermediary figure helps to ease the adoption process for companies.

Item Type: Thesis (Bachelor)
Supervisors: Mendini, Monica
Uncontrolled Keywords: crowdsourcing, marketing, enterprise, PMI, SMEs
Subjects: Economia
Divisions: Dipartimento economia aziendale, sanità e sociale > Bachelor in Economia aziendale

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