Understanding the perception of competition through the cognitive mapping approach : Case study : Swiss start-up Airlight Energy Holding

Cardoso, Marina (2015) Understanding the perception of competition through the cognitive mapping approach : Case study : Swiss start-up Airlight Energy Holding. Master thesis, Scuola Universitaria Professionale della Svizzera Italiana.

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Abstract

This master thesis is concentrated on understanding of the competition perception of the start-up management members. A Swiss start-up company active in renewable sector, Airlight Energy, is taken as case study and its actors have been submitted to the two-phases interviews in order to collect data about the firm’s external conditions illustration. Usually the management of a technology start-up is not aware of the competition where it is placed. The goal of this work was to study the actors’ perception and analyze them in 2 different moments in order to evaluate degree of the competition awareness and see how they could change. Cognitive maps were explored and compared to the results of the market research. With this research it is possible to see the way cognitive maps slightly changed and in what direction go new perceptions.

Item Type: Thesis (Master)
Supervisors: Bernardi, Chiara
Additional Information: Indirizzo di approfondimento: Innovation Management
Uncontrolled Keywords: competition, renewable sector, technology, market research, perception, cognitive maps, competitività, sostenibilità, tecnologia, ricerca, percezione, mappe cognitive
Subjects: Economia
Management
Divisions: Dipartimento economia aziendale, sanità e sociale > Economia e Diritto
URI: http://tesi.supsi.ch/id/eprint/508

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